coffee / app / dating
2CUPS
Investor Presentation
Colored Cups, Coffee and Dating
We decided to take a fresh look at dating and create community of people who like coffee and are open
to everything new.
You can meet new people with the help of our app
or do it on your own!
Coffee cup color reflects guest mood at the moment:
in active search, everything is complicated, looking
for a relationship.
to everything new.
You can meet new people with the help of our app
or do it on your own!
Coffee cup color reflects guest mood at the moment:
in active search, everything is complicated, looking
for a relationship.
Coffee Cups of Different Colors
Four primary colors and additional thematic colors.
Tiffany
Women's cup. Single and ready to mingle.
Red
It's complicated, I am not in the mood to meet another stranger.
Orange
I'm doing fine, life is beautiful.
Purple
Men's cup. Looking for dating, open to conversations.
Real Time Dating with 2CUPS App
This app allows you to find a companion for a cup of coffee, meet boyfriend or girlfriend and continue conversations.
How Does it Work
1
See people who are nearby
Before buying a cup of coffee user can see how many open and active users are nearby.
This is how we motivate a person to buy coffee that is an imperative for meeting someone.
This is how we motivate a person to buy coffee that is an imperative for meeting someone.
2
Buy coffee and appear on the map
User gets a coffee and see a new button in the app called "Appear on the Radar".
User clicks and becomes visible for others for 30 minutes and can interact with active users.
User clicks and becomes visible for others for 30 minutes and can interact with active users.
3
Play the game
User have to play a game to communicate with other people.
Gamification entertains guest while he is drinking coffee and allow people with the same tastes to find each other.
Gamification entertains guest while he is drinking coffee and allow people with the same tastes to find each other.
4
Start a conversation
If the users tastes match, people will be able to access each other's contacts and continue conversation in popular messenger.
App Features
Radar
Radar is a map with coffee cups that displays active users who are ready to start a conversation.
Activation
To turn on the "Radar" function, user needs to fill out a personal profile with name, gender, age and avatar.
Different Statuses
After turning on the "Radar" function user gets an access to
three statuses: hidden, open to conversations, active.
three statuses: hidden, open to conversations, active.
First Contact Point
People who meet in the app will continue their conversations in WhatsApp, Telegram or other popular messenger. Therefore, we do not need to make another messenger — we need to help people make the first contact.
Gamification
Gamification helps to realize the idea of the first contact. There may be several options to choose from: playing a guessing game, discussing the weather, or breaking news.
Buy a Coffee
Social interaction can be realized through the "Buy coffee" function. This motivates users to buy more coffee.
About the Project
2CUPS is the largest coffee delivery project in Russia.
100 sales points in St. Petersburg and 200 sales points in Moscow in one year after launch.
Delivery anywhere in the city in max. 10 minutes.
A kind of a social network for coffee lovers with coffee cups of different colors that reflect the status and intentions of a person at the minute.
Positioning, Geography, Audience
Price positioning
Middle plus.
High quality drinks
Each portion contains 16-18 grams of freshly ground coffee.
Sales geography
Russia, Europe, CIS, US, Australia.
Core target audience
People with active lifestyle, office workers, businessmen, coffee lovers.
Additional target audience
Those to attend conferences, to order catering and food delivery, to visit public spaces, food courts, airports, train stations.
Own Production
We make drinks and beverages according to our own recipes and roast coffee beans using a unique technology.
We produce all the products and snacks in our manufactories located in different areas of Moscow and St. Petersburg.
We produce all the products and snacks in our manufactories located in different areas of Moscow and St. Petersburg.
Beverages
Coffee selection: Americano, Cappuccino, Flat White, Latte, Raf Coffee.
Any coffee can be ordered with regular, soy or coconut milk, you can also choose a syrup to add.
Two cup sizes: 300ml and 400ml.
Any coffee can be ordered with regular, soy or coconut milk, you can also choose a syrup to add.
Two cup sizes: 300ml and 400ml.
Food
Savory: meat and chicken paninis.
Sweet: classic butter croissant and croissants with milk and dark chocolate fillings.
Special: vegetarian paninis made with different types of flour and stuffed with spinach, cheese, vegetables and other ingredients.
Sweet: classic butter croissant and croissants with milk and dark chocolate fillings.
Special: vegetarian paninis made with different types of flour and stuffed with spinach, cheese, vegetables and other ingredients.
Seasonal offers and specialties to taste something new
Beverage Menu
Coffee Houses of Different Formats
Under the 2CUPS brand partner can open a small point outdoors or a spacious cafe with a full menu.
1
Grand Cafe
Coffee, snacks and hot dishes such as pizza and pasta.
2
Coffee House
Coffee and snacks for those looking for a quick bite.
3
Coffee Corner
A small corner with coffee and snacks in a public space.
4
Coffee Point
Indoor or outdoor point where you can take coffee to go.
Coffee Corners in Popular Locations
You can drink coffee and meet someone at the airport, at the food court and in other public spaces.
Airports
Sapsan Trains
Food Courts
Business Centers
Malls
Gas Stations
2CUPS corners can be set at business events such as forums, conferences and presentations. The idea of our project fits perfectly into the concept of networking and business dating
The First Coffee Shop
is Coming Soon
is Coming Soon
The first 2CUPS coffee shop in the grand cafe format opens in the center of St. Petersburg. In addition to coffee, guests can offer popular dishes such as pizza and pasta.
Famous St. Petersburg bloggers that visit the opening can test the new format and tell their large audience about it.
Famous St. Petersburg bloggers that visit the opening can test the new format and tell their large audience about it.
Coffee Shop Interior
We Offer a Franchise
We help our partners to develop their business
and to make a profit.
and to make a profit.
Partnerships with best-selling food delivery services
Exclusive terms of cooperation with the largest food delivery aggregators.
Powerful advertising support
2CUPS provides advertising support worth 500 million rubles in Moscow and St. Petersburg in the first 12 months from the date of launch.
Wide promotion audience
The project's client base is estimated at 1 million clients in St. Petersburg and 3 million clients in Moscow.
Additional income
We provide min. 30 orders per day with an average check of 550 rubles
in St. Petersburg and 600 rubles in Moscow – your additional income from 2CUPS solely.
in St. Petersburg and 600 rubles in Moscow – your additional income from 2CUPS solely.
Two Franchise Formats
You can work as a delivery service or you can open and brand 2CUPS coffee shop.
Branded 2CUPS Coffee Shop
Royalty for a coffee shop is about 1% of the order value.
Partner can introduce his additional assortment
in the coffee shop.
We invest 500 thousand rubles in rebranding and renovation of the coffee shop.
Partner can introduce his additional assortment
in the coffee shop.
We invest 500 thousand rubles in rebranding and renovation of the coffee shop.
Delivery Service
Royalty for a delivery service is about 40% of the order value.
Partner passes a drink for delivery only after the customer has paid for it.
Partner passes a drink for delivery only after the customer has paid for it.
We Guarantee High Profitability Rates
Nothing except royalties
The royalty payment includes all advertising, marketing, delivery and other expenses.
No lumpsum payment
A lumpsum contribution is free for the first 50 partners in St. Petersburg and the first 100 partners in Moscow.
Prices lower than cost price
We supply roasted grains at a price 40-60% lower than partner's standard purchase prices.
Capability for your own sales
Every partner can use our coffee blend to sell his own products.
Favorable terms for associated goods
We supply Huhtamaki cups and snacks of our own production at wholesale prices.
Developed courier network
We provide our couriers to deliver our partner's orders.
Let's Work Together!